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The Brand Space (30/05/2011)

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Sharing online: where does it go?

Have you ever stopped to consider where that status update, photo or video might go after you've put in on Facebook, Twitter or other social networking sites?

On Panorama we took a look at the consequences of sharing too much. You might pay the price later on when applying for jobs or houses in the near future. 

 

Also, we find out how advertising are targeting what they are selling us by working with Facebook to understand what we might want to buy.

 

Emma Buckley Lennox, Nat Tencic and Esther Ooi report. 

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The Brand Space Episode Seven: 'Election Edition' (23.08.10)

The Federal Election has passed and Tarang Rob give their rundown of how it happened. Who bought a sausage? Who didn't? Who decided it'd be a good idea to vote in Roman Numerals for the Senate and who didn't understand above/below the line? Listen in for that and maybe a bit about Mark Latham. And man boobs.

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Election Advertising- Does it work?

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The Brand Space Episode Two: 'Marketing Masculinity' (19.07.10)

Today we talked marketing masculinity with the Old Spice campaign still doing the Internet rounds. If you haven't seen it yet, be sure to check it out on YouTube or on our Facebook page. While you're there, become a fan to stay in the loop!
 

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The Brand Space Episode One: 'Health, Fitness & Food' (12.07.10)

This is the very first episode of The Brand Space.
 
Today Tarang and Rob discussed their upcoming effort at Run Melbourne, the advertising on Network Ten's MasterChef and weight loss ads on Facebook.
 
Stay tuned for the marketing of masculinity and male consumption in Episode Two.
 
Send us an email at thebrandspace@gmail.com or twitter.com/TheBrandSpace.

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