Election advertising. We've seen it on our streets, heard it on the radio and seen it on TV. And this election we've also had I analysed by ABC's program Gruen Nation. The major parties have reeled out attack ad after attack ad, with a splattering of 'moving forwards' and 'standing up for real action'.
 
Emma Buckley Lennox spoke to Lecturer of Advertising at the university of technology sydney, Dr RICHARD CRAWFORD and asked him if political adveritising in australia is especially negative.
 

Audio: 

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Dr Robert Crawford.mp3